Cycle Safety
…popular online apps can help you plan your journey by providing maps showing dedicated paths and routes. Where using shared cycles (private, docked or dockless) wash your hands for at…
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Campaigns
Is pushing your speed it worth it?
Speed contributes to around one in four fatal collisions on our road, and kills and injures 58 young people every week. But despite this, only 32% of young men consider…
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Campaigns
Travel Like You Know Them
…raising campaign ran in February-March 2022, followed by a broader behaviour change campaign, ‘Travel Like You Know Them’ in July-August 2022. To continue embedding the changes and encouraging uptake of…
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Campaigns
Mobiles 2022
…as well as online video and paid video on demand. THINK! has a core audience of 17 to 24-year-old male drivers, who are four times more likely to be killed…
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Campaigns
Mates for Life 2023
…Road’ tool, which provides an interactive online experience to learn about the consequences of drink driving. Follow @THINKgovuk On Twitter, @THINKroadsafety on Facebook and @thinkdriver on Instagram to discover and…
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Campaigns
Good drivers – we salute you
…July across video on demand, social media, online video, podcast and in-game streaming. Our launch assets, created in partnership with the County FA, can be downloaded at the links below….
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Campaigns
Party Car
…encourages passengers to ‘let a mate concentrate’. We’ve created a suite of videos that will run across social media and online video, including Instagram stories, Snapchat and gaming apps. The…
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Campaigns
Pint Block
Male drivers aged 17-24 are over-represented in drink drive related accidents. They’re also less likely than the wider population to perceive drink driving behaviour as risky or unacceptable. Our ‘Pint…
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Education resources
Age 3 to 6
#Document
#Lesson plan
Tales of the Road
With many people having enjoyed more walking and cycling during lockdown, and families being asked to consider whether they can walk or cycle as pupils begin returning to school, now…
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News14th December 2018
THINK! Campaign urges young men to stop their friends drink-driving
…films will be broadcast online and on social media during the Christmas and the party season as well as at football grounds, on Spotify and in pubs. RAC road safety…
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